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Asia's Richest Man Is Betting Big On Silicon Valley's Fake Eggs

Unknown Lamer posted about 5 months ago | from the tastes-like-what-vegans-think-eggs-taste-like dept.

Businesses 269

Daniel_Stuckey writes with more news about science making non-human animals obsolete "Li Ka-shing, widely billed as Asia's richest man, announced a $23 million Series B investment in Hampton Creek Foods through his fund Horizon Ventures on Monday, bringing the food technology startup's total take to $30 million after initial investments by people including Vinod Khosla, co-founder of Sun Microsystems. Bill Gates is also an investor and fan. The egg replacement still requires fine-tuning, according to Hampton Creek CEO Josh Tetrick, but the company's mayonnaise replacement is already on shelves at stores including Whole Foods and some of the largest retail brands in the country. (Mayo is usually made with eggs and vinegar.)"

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Why? (2, Insightful)

Anonymous Coward | about 5 months ago | (#46285733)

Eggs are dirt cheap and plentiful.

Re: Why? (1)

Elros (735454) | about 5 months ago | (#46285751)

Because Vegans like breakfast too?

Re: Why? (4, Insightful)

drinkypoo (153816) | about 5 months ago | (#46285791)

Because Vegans like breakfast too?

I always presumed they ate breakfast on Vega, now I know.

We're talking about vegans here, though, and if they enjoy their breakfasts so much, why do they need fake eggs? What's wrong with their normal vegan breakfast that they have to eat fake animal protein?

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46285833)

Because variety is the spice of life, and I'd imagine those who eat vegan for medical instead of ethical reasons wouldn't mind changing it up a bit.

Re: Why? (3, Informative)

PopeRatzo (965947) | about 5 months ago | (#46285925)

You could have a different vegan breakfast every day for a year and never have to resort to fake eggs.

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46285989)

You could have a different vegan breakfast every day of the year and never have to resort to eating a lot of different foods.

Re: Why? (2)

koan (80826) | about 5 months ago | (#46285835)

Think of all the different foods that use eggs as an ingrediant, it opens the door to more food types for vegans.

Re: Why? (1, Insightful)

Anonymous Coward | about 5 months ago | (#46285881)

Think of all the different foods that use eggs as an ingrediant, it opens the door to more food types for vegans.

Being vegan is a choice. If they don't want to eat eggs then don't eat eggs. But why expend the mental effort to create something fake when the real thing is plentiful, healthy (in moderation), and have been eaten for all of Human history? There are real problems in this world to solve and this seems like an utter waste of effort. Chickens produce eggs and when they aren't good at producing eggs their meat and feathers are useful. They also tend to eat pest insects. It's actually very efficient process.

If you worry about animal cruelty then work on that problem. But fake eggs? Talk about fixing what ain't broke.

Re: Why? (1)

Anonymous Coward | about 5 months ago | (#46286445)

If they don't want to eat eggs then don't eat eggs.

Disclaimer: Vegan here having trouble logging into my account, and I won't debate the merits or moral/philosophical implications of veganism in this thread, nor respond to the ramblings of amateur nutritionists,

That said, I agree with the excerpt above - fake eggs, fake meat, fake cheese - none of it actually tastes like the real deal and is almost universally disgusting, in addition to being a waste of mental and economic resources. Also, chasing after that dragon only makes it more difficult to maintain a vegan lifestyle. So vegans, don't fake the funk - enjoy the actual, natural taste (learn how to use seasoning/spices) of the foods that you do eat, instead of trying to make them taste like something they're not.

Re: Why? (-1)

Anonymous Coward | about 5 months ago | (#46285893)

It opens doors that they closed themselves. If they want to eat all these 'yummy' things, they shouldn't have fucking turned vegan.

Re: Why? (-1)

Anonymous Coward | about 5 months ago | (#46285899)

You know what would open the door to all types of food for vegans? Eating all types of food.

Re: Why? (2, Insightful)

amalcolm (1838434) | about 5 months ago | (#46285941)

Did someone else's life choice hurt your feelings?

Re: Why? (1)

Anonymous Coward | about 5 months ago | (#46286069)

No, I think it's more their insistence that my life choice is wrong and give me hell for eating animal products because I'm evil, then spending massive amounts of money trying to synthesize exactly what I eat, just so long as it didn't come from an animal.

Re: Why? (1)

Anonymous Coward | about 5 months ago | (#46286605)

Give you hell? What? Hello Do-Gooder Derogation:

http://www.humaneresearch.org/content/do-gooder-derogation-disparaging-morally-motivated-minorities-defuse-anticipated-reproach

Re: Why? (2, Insightful)

Anonymous Coward | about 5 months ago | (#46286109)

Did a simple and obvious solution to a problem that exists only in someone's mind hurt yours?

Re: Why? (1)

nitehawk214 (222219) | about 5 months ago | (#46286259)

Does my eating delicious delicious meat hurt your feelings?

not my feelings, but the animal (0)

Anonymous Coward | about 5 months ago | (#46286377)

No, it didn't hurt my feelings at all. But it did hurt the animal that the meat came from.

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46286397)

We'll ask you the same question if someone ever eats your dog.

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46286569)

You want mayo with that? We got the vegan kind!

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46285923)

Because they really want bacon, chicken patties, and steak, but instead they have to stick with phacon, phicken patties, and phake. You are not really committed unless you eat just solid blocks of soy.

Re: Why? (4, Insightful)

mhansen444 (1200253) | about 5 months ago | (#46285931)

We're talking about vegans here, though, and if they enjoy their breakfasts so much, why do they need fake eggs? What's wrong with their normal vegan breakfast that they have to eat fake animal protein?

They aren't making egg replacements to cater to vegans. Think of all of the processed food like mayo, cookies, etc. which contains eggs. If they can create a cheaper, effective replacement for eggs then it would reduce the demand for factory farm produced eggs (which is how a majority of all eggs are produced).

Re: Why? (3, Interesting)

CanHasDIY (1672858) | about 5 months ago | (#46285959)

We're talking about vegans here, though, and if they enjoy their breakfasts so much, why do they need fake eggs? What's wrong with their normal vegan breakfast that they have to eat fake animal protein?

They aren't making egg replacements to cater to vegans. Think of all of the processed food like mayo, cookies, etc. which contains eggs. If they can create a cheaper, effective replacement for eggs then it would reduce the demand for factory farm produced eggs (which is how a majority of all eggs are produced).

Having been to one of those factory farms... or rather, having been within olfactory range of one, I can't say I don't like the idea of obsoleting them.

Re: Why? (3, Informative)

Anonymous Coward | about 5 months ago | (#46286015)

It would also provide an egg-free option for those of us who are allergic to eggs.

Re: Why? (0)

drinkypoo (153816) | about 5 months ago | (#46286081)

They aren't making egg replacements to cater to vegans.

Yeah, I think you missed. You meant to leave this reply under the same comment where I left mine. I know that this has nothing to do with vegans, and nothing in my comment actually suggests that I was doing anything other than being snarky.

Re: Why? (2)

nitehawk214 (222219) | about 5 months ago | (#46286455)

And factory produced eggs are rather tasteless, and the factory-farms themselves are horrifying. One look at (or better yet, smell of) one of those, and I can totally understand why people go vegan. I like meat wayy too much to consider this.

However for a slight more expense locally actual-farm raised meat and dairy cannot be beat. (and backyard-raised eggs are even better than that :)

Re: Why? (1)

sharknado (3217097) | about 5 months ago | (#46286633)

We're talking about vegans here, though, and if they enjoy their breakfasts so much, why do they need fake eggs?

Most vegans I know talk about how hard it was to give up eating meat (especially bacon), eggs, butter, etc. They do it because they believe that abusing animals for food is unethical. Not because they don't find it tasty. Fake eggs lack the ethical baggage, which is fine for ethical vegans who still want to eat eggs, or for the general population who continue to eat meat and animal products because they are so tasty, but feel guilty that animals are harmed in the process. If you had the option of choosing eggs which didn't result in harm to animals, would you, assuming that the eggs are identical, and the price was the same?

Re: Why? (3, Insightful)

jellomizer (103300) | about 5 months ago | (#46285927)

Then vegans need to get over themselves.
To try to get a balanced diet they are eating so much processed food to try to match what we get from a piece of cheese or an egg.

They talk about it being more environmentally friendly, however how many of these ingredients that you growing, then cutting, and processing the hell out of them are you using. You "egg" is made from an acre of Soybeans, don't you feel good about yourself, with a good portion of it going to waste. While my Egg is from a chicken that has eaten 1 acre of feed and produced hundreds of eggs during its lifetime. And the chicken works as a rather efficient little factory of making eggs.

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46286035)

They talk about it being more environmentally friendly

Mod parent up! Most vegan foods are quite inefficient when compared with something like eggs. But they need those extra resources to feel good about themselves. A neutron bomb to San Francisco should eliminate lots of smug and the risk of a smug storm.

Re: Why? (5, Informative)

Anonymous Coward | about 5 months ago | (#46286535)

Most vegan foods are quite inefficient when compared with something like eggs

This is completely and totally false. You probably consider yourself a rational and thoughtful person. But right now you're just making things up so that you don't have to think about the choices you've made. That's sad.

 

But they need those extra resources to feel good about themselves. A neutron bomb to San Francisco should eliminate lots of smug and the risk of a smug storm.

It's easy to dismiss vegans if you decide they're smug jerks before you actually hear any of their arguments. This is called "Do-Gooder Derogation":

http://www.humaneresearch.org/content/do-gooder-derogation-disparaging-morally-motivated-minorities-defuse-anticipated-reproach

Maybe you should actually do research next time? You won't, of course. You've already decided that you want to eat meat and other animal products. And your mind will perform whatever mental gymnastics are necessary to allow for that.

Re: Why? (0)

Anonymous Coward | about 5 months ago | (#46286423)

Then vegans need to get over themselves.
To try to get a balanced diet they are eating so much processed food to try to match what we get from a piece of cheese or an egg.

They talk about it being more environmentally friendly, however how many of these ingredients that you growing, then cutting, and processing the hell out of them are you using. You "egg" is made from an acre of Soybeans, don't you feel good about yourself, with a good portion of it going to waste. While my Egg is from a chicken that has eaten 1 acre of feed and produced hundreds of eggs during its lifetime. And the chicken works as a rather efficient little factory of making eggs.

Cheese and eggs are far less healthy than anything a vegan could try to replace them with. And you're only fooling yourself if you think that factory farms and other animal operations are somehow better for the environment than plant farming. Nobody disputes this. If you don't believe me, then spend the 30 seconds to actually research the data this time before making stuff up to support your eating choices. Because that's all you're doing.

Re: Why? (0)

the grace of R'hllor (530051) | about 5 months ago | (#46286621)

Citation needed for your claim that eggs are unhealthy.

Eggs are good food, containing lots of animal protein and useful fats, and very few carbs.

If you're still on the fat = bad bandwagon, that seems to have been a dead-end line of reasoning. Literally, in many cases.

Re: Why? (2)

nitehawk214 (222219) | about 5 months ago | (#46286515)

Unfortunately the mass-produced eggs they are trying to replace that go into processed food products are not from chickens that eat farm feed and mill about in the pasture. Instead they are force-fed antibiotics and crammed in together so tight... all to maximize that efficiency more.

So replace the factory mass produced eggs with something cleaner, while we focus on real traditional farms to produce eggs for eating. The egg on my breakfast sandwich can come from the local farmer's market, while the mayo can use the egg-substitute.

Re: Why? (1)

alex67500 (1609333) | about 5 months ago | (#46286163)

Breakfast is eggs, sausage and bacon. Vegans can eat all the soy-crap they want, it still won't be called breakfast!

Re: Why? (1)

Lumpy (12016) | about 5 months ago | (#46286463)

only for kids. Breakfast is STEAK.

Re:Why? (4, Interesting)

ShanghaiBill (739463) | about 5 months ago | (#46285905)

Eggs are dirt cheap and plentiful.

Eggs are cheap compared to meat. They are not cheap compared to soybeans and grain. They are plentiful in first world grocery stores. They are not so plentiful in the diets of third world children.

The taste should not be a problem. As someone who has a small flock of chickens in my backyard, I can tell you that the factory farm eggs you buy don't taste like "real" eggs either.

Re:Why? (1)

drinkypoo (153816) | about 5 months ago | (#46286225)

Eggs are cheap compared to meat. They are not cheap compared to soybeans and grain. They are plentiful in first world grocery stores. They are not so plentiful in the diets of third world children.

Right, but that's not because they can't raise chickens where they are. It's because someone will eventually steal their chicken. You can raise crickets in a trash can and feed your chicken crickets, but someone would steal their trash can as well. Problem is, won't someone just steal their egg substitute?

Re:Why? (0)

Anonymous Coward | about 5 months ago | (#46286487)

Their thought of "3rd world" is the idiots that live in the desert or other god-for-saken lands of dust and sand. Honestly, if you live where nothing will grow and there is no plant life at all, you are completely doomed.

Re:Why? (1)

Anonymous Coward | about 5 months ago | (#46286233)

As someone who has a small flock of chickens in my backyard, I can tell you that the factory farm eggs you buy don't taste like "real" eggs either.

It's the damn corn. I get free range chicken eggs from a NC farm at Whole Foods and they're about the same price as my local Kroger's eggs - and if you look at them side by side, the NC eggs have darker yolks and, acoording to them anyway, a higher omega-3 content.

I bet you let the chickens run around, eat bugs and plants. They're probably really healthy too.

That's the trouble with factory farming, they force feed the animals things they don't eat naturally: like corn, brains, and other refuse. Cows eat grass; not corn. To get a cow to eat corn, they have to pump the poor thing up with drugs (like anitbiotics) otherwise it gets sick. Or feed chickens the feed exclusively, pack them into the coop, and the roll around in their own shit. Again, gotta pump the poor animals up with anitbiotics and other drugs.

And it's all to keep the prices as low as possible so that we can stuff our faces more.

Re:Why? (1)

Oligonicella (659917) | about 5 months ago | (#46286477)

Your little screed about cows is simply untrue. Farmers commonly raised feed corn and milo long before the antibiotics thing and the cattle ate them with relish. By the way moron, corn is a grass. Put down the pamphlet and leave it on the coffee table from now on.

Re:Why? (1)

3.5 stripes (578410) | about 5 months ago | (#46286641)

Corn is a grass, but the grain is only a small part of the plant. The problem is with the grain.

Corn does cause problems for cows, because too much starch causes overacidity in the rumen, and lots of problems with digestion, ulcers, and so forth. Corn can be eaten by cows, but it needs to be balanced with silage.. ie things with much more fiber such as the entire grass plant. That or the farmer can just give them antibiotics, and take advantage of the extra weight the much more easily digestible starches add to their animals.

Re:Why? (1, Insightful)

Anonymous Coward | about 5 months ago | (#46285963)

Because if you ever saw the inside of an egg factory and how those chickens are treated, you would not want to ever give those people money again either. Or perhaps you still would. I suppose that would say a lot about a person's character.

Re:Why? (1)

Oligonicella (659917) | about 5 months ago | (#46286527)

What a lame attempt at shaming. My guess is **you** have never set foot inside, only seen "documentaries" on YouTube.

Re:Why? (0)

Anonymous Coward | about 5 months ago | (#46286687)

We can't go inside. No slaughterhouse will let reporters inside, or anyone else for that matter. Taking pictures is illegal. Even discussing the conditions is illegal in many states. See "Ag-gag" bills:

http://en.wikipedia.org/wiki/Ag-gag

Why is all this necessary? Because if people really appreciated where their food was coming from, they would stop eating it. The conditions in these factory farms
is shameful, whether you want to acknowledge it or not.

Re:Why? (0)

Anonymous Coward | about 5 months ago | (#46285979)

Because having a vat of chemicals is easier than bothering to raise chickens and keep them in cages.

Already, if you ask for eggs in most restaurants, they are made from some crappy powder stuff (that tastes like it was scraped off a third shift Chinese factory floor) unless it is a place like Kerbey Lane in Austin that doesn't mind charging more for actual things that came from out of a chicken's derriere.

Even me, who has lived in the city all my life, has started to raise chickens to have eggs that are made "right". On a small scale, organic feed isn't that much more expensive than the cheap stuff.

Re:Why? RTFA (3, Insightful)

retroworks (652802) | about 5 months ago | (#46286113)

Carbon produced in food production is apparently greater than carbon produced in consumer transportation like cars. The non-egg food product is aimed at one of the most costly food production consumers, henhouses. The interest, and active investment, of Bill Gates, Li Ka-shing and Vinod Khosla indicates they RTFA.

Re:Why? (0)

Anonymous Coward | about 5 months ago | (#46286117)

Because most egg-harvesting operations are incredibly cruel on the birds. They also create massive amounts of pollution. Not to mention the fact that the factory farm owners greatly exploit the (usually undocumented) workers who work there. There's a whole host of resources online (pictures, videos, detailed articles) available if you want to know more. I'm guessing you don't. Most people are aware in a general sense of at least some of the horrors of factory farming, but choose to remain willfully ignorant.

Re:Why? (1)

udachny (2454394) | about 5 months ago | (#46286365)

Why? To make eggs cheaper and more plentiful in order TO MAKE MONEY. That's why. In order to make money the billionaires are investing their own capital into this venture, which may bring down the cost of eggs and allow a wider, more accessible distribution of the product to people who couldn't afford the product before now, in process the billionaires will make billions of dollars or of whatever currency they work in more, that's why. That's how the free market solves problems of standard of living, unlike government solutions, free market solutions are based on pure self interest - making money for oneself, but in order to do so, the investor has to make a product that the market will pay for with profits, even though the final price will be cheaper.

Of-course what free market capitalism giveth, government taketh away, there will be a government based battle around this egg issue. Because gov't is big and the mob allowed it to meddle with businesses and with money and taxes, there will be an attempt to fight against this new product not by making the existing product better or cheaper, but first of all by using gov't threat of violence to limit the new product, by setting artificial costs that shouldn't be there. Regulations, taxes, price controls will be used to attempt and prevent the new product from reaching the markets (if the product works). Who will suffer at the end? People who won't see the new product to its fullest potential at least for a while.

Re:Why? (0)

Anonymous Coward | about 5 months ago | (#46286753)

I can't believe I wasted 10 seconds reading this tripe...

Re:Why? (1)

interkin3tic (1469267) | about 5 months ago | (#46286589)

TFA mentions that animal factories aren't very efficient compared to plants. Think of the energy pyramid of the food chain: taking energy from the sun and putting it into food directly is more efficient than channeling it through plants to chickens to eggs. For another, there's health issues: free range egg farming isn't very efficient, keeping them penned up and close to each other increases the likelihood of diseases spreading, ruining the efficiency.

So while they are somewhat cheap, they could be MUCH cheaper. Given that food is a necessity, this guy could really clean up. Bad news for egg farmers if he does, but there will probably be enough FUD about artificial eggs to keep them employed for a long time.

Re:Why? (1)

turgid (580780) | about 5 months ago | (#46286593)

I am allergic to eggs (and milk) you insensitive clod.

Technically correct. (2)

msauve (701917) | about 5 months ago | (#46285759)

"Mayo is usually made with eggs and vinegar."

Well, yea, but it's at least 65% oil.

Re:Technically correct. (1)

dreamchaser (49529) | about 5 months ago | (#46285789)

That's because the ingredients are eggs and oil, not eggs and vinegar. Vinegar or another acid like lemon juice are a minor and optional ingredient.

Re:Technically correct. (0)

Anonymous Coward | about 5 months ago | (#46285815)

Sorry, but mayonnaise would be a runny piece of crap with vinegar or some kind of acid (and vinegar/lemon disables some of the bacteria in the egg together with the oil)
Science, is it so hard? -___-

Re:Technically correct. (0)

Anonymous Coward | about 5 months ago | (#46285845)

Typo: WITHOUT VINEGAR -___-

Re:Technically correct. (1)

Sique (173459) | about 5 months ago | (#46285883)

Yes, science is so hard.

Actually, mayonnaise an emulsion of vinegar and an acid like citric acid or vinegar. As emulgator, the lecithine from egg yolks is used. Additionally, moustard can be used as emulgator.

Re:Technically correct. (2)

PopeRatzo (965947) | about 5 months ago | (#46285933)

Additionally, moustard can be used as emulgator.

But if you're vegan, you don't want anything with mouse in it.

Re:Technically correct. (1)

Sique (173459) | about 5 months ago | (#46285991)

Sorry, messing up the french moutarde and the english mustard. Both means the same. No wonder when talking about a french sauce with a french name :)

Re:Technically correct. (1)

omnichad (1198475) | about 5 months ago | (#46286249)

an emulsion of vinegar and...vinegar.

Indeed, science is hard. The emulsion is between egg yolks and oil. The acid plays a small part, mostly in flavor and extra water content.

Re:Technically correct. (1)

Sique (173459) | about 5 months ago | (#46286595)

Sorry, mistype. The emulsion consists of oil and acid disolved in water. The emulgator is lecithine from egg yolk.

Re:Technically correct. (1)

Lumpy (12016) | about 5 months ago | (#46286495)

Wierd. My mayo is from eggs, oil and lemon juice. Vinegar? Eeew that has to taste nasty.

Re:Technically correct. (0)

Anonymous Coward | about 5 months ago | (#46286613)

The pinch of sugar [foodnetwork.com] generally cuts the sourness of the vinegar.

But yeah, I'm surprised TFS didn't lead with the "pinch of sugar".

Re:Technically correct. (0)

Anonymous Coward | about 5 months ago | (#46286721)

You're being made a fool of here http://slashdot.org/comments.p... [slashdot.org] . Face that challenge there at least to post where you're asked to here to see if your downmods go away http://games.slashdot.org/comm... [slashdot.org]

I have to say it. (0)

Anonymous Coward | about 5 months ago | (#46285763)

DaFuq?

Ingrediants (3, Informative)

koan (80826) | about 5 months ago | (#46285811)

This what I found for their "Just Mayo" product.
http://healthimpactnews.com/wp... [healthimpactnews.com]

Original site.
http://healthimpactnews.com/20... [healthimpactnews.com]

Re:Ingrediants (1)

ledow (319597) | about 5 months ago | (#46285903)

It's flavoured rapeseed oil, then.

Lovely.

Re:Ingrediants (0)

Anonymous Coward | about 5 months ago | (#46286267)

Lots of people are happy to put "flavoured rapeseed oil" on their salads. Sure, latte-drinking effete liberals like me insist on extra virgin olive oil, but most people don't care.

Re:Ingrediants (1)

Oligonicella (659917) | about 5 months ago | (#46286541)

You turn your nose up at rapeseed why?

Re:Ingrediants (1)

UdoKeir (239957) | about 5 months ago | (#46286141)

Canola was created using traditional cross-breeding techniques. http://en.wikipedia.org/wiki/C... [wikipedia.org] That this idiot with a blog doesn't know the difference between that and genetically modified organisms probably shouldn't be a surprise to anyone.

That a Slashdot reader doesn't know the difference is just plain disappointing. (I must be new here etc.)

Re:Ingrediants (1)

MozeeToby (1163751) | about 5 months ago | (#46286313)

How the hell do you have an egg substitute with no protein? I certainly hope that's just the recipe for the mayo product... if their egg replacement brings no protein then what is the point?

Re: Ingrediants (0)

Anonymous Coward | about 5 months ago | (#46286537)

Laugh... I noticed just now I spelled ingredients incorrectly, I think the point is tapping a growing vegan/vegetarian market.
As it says in the bible
" A feast is made for laughter, and wine maketh merry: but money answereth all things".
Didn't know capitalism was so holy.

Re:Ingrediants (1)

gstoddart (321705) | about 5 months ago | (#46286539)

How the hell do you have an egg substitute with no protein?

From what I've been able to see, largely with starches.

There are vegan egg replacers, and I read the ingredients once and promptly concluded that vegans are willing to eat anything as long as it doesn't come from an animal.

I had been thinking it might be a healthy alternative to eggs, but the reality was it was just garbage that I wouldn't eat.

momkind new clear options eggs over easy (0)

Anonymous Coward | about 5 months ago | (#46285919)

worth a wager, little miss dna cannot be wrong... see you there

significant contributor (0)

Anonymous Coward | about 5 months ago | (#46285921)

So we shoud do this because climate? Just wtf is significant?

Re:significant contributor (0)

Anonymous Coward | about 5 months ago | (#46285939)

There's 7 billion of us. Just how many chickens can we abuse into laying billions of eggs every day? This is where we're heading, synthetic food made in factories out of plant-based raw materials. You worship the idea of university-career-marriage-kids-house in the suburbs, at some point the Petri dish is going to burst.

Re:significant contributor (1)

Oligonicella (659917) | about 5 months ago | (#46286607)

And when it doesn't, you'll still be on the sidelines waving your hands, shouting and pretending to be morally superior.

Soylent Green (2)

NapalmV (1934294) | about 5 months ago | (#46285961)

Why do we need to call this substance "eggs"? Anything wrong with calling it what it is? Same reason that "the industry" is pushing FDA to let them call "chocolate" about anything regardless of cocoa content?

Re:Soylent Green (1)

CastrTroy (595695) | about 5 months ago | (#46286223)

Highly agree with this. I have the same problem with things like veggie "bacon" and soy "cheese". Personally I also don't like the name almond "milk", as we should really reserve "milk" from something that comes from the mammary glands of mammals, but coconut milk has been called milk for a long time, so I guess we should let that slide a bit. I think that vegetarian food can taste really good, but not usually when they are trying to make it resemble meat. Similarly these food substitutes should not be able to equate themselves with something they definitely aren't.

Author needs a biology and/or farming lesson (1)

Anonymous Coward | about 5 months ago | (#46286075)

"will make our taste for developing embryos obsolete".

The author seems to be under the impression that we are eating - en masse - fertilized eggs.

Of course, this isn't the case at all.

Your garden-variety egg (more than 99,99+% of what is sold commercially) has been produced by a hen that probably has never even been near a rooster.

And he will lose his money (0)

Anonymous Coward | about 5 months ago | (#46286103)

With 100% certainty.

it will fail (1, Troll)

slashmydots (2189826) | about 5 months ago | (#46286107)

When global warming fucks up the world's food supply, California hippies are going to have to get a clue and start eating animals and their delicious eggs whenever they're available.

Re:it will fail (0)

Anonymous Coward | about 5 months ago | (#46286193)

I thought the point was that the California hippies will survive on fake food while the rest of us starve?

Re:it will fail (0)

Anonymous Coward | about 5 months ago | (#46286231)

When global warming fucks up the world's food supply, California hippies are going to have to get a clue and start eating animals and their delicious eggs whenever they're available.

So when the world's food supply is in danger, it's better to feed grains to another animal, then eat that animal or their products, instead of eating the grains directly?

I don't think you've thought this all the way through. Animals *can* be an efficient source of food, assuming they are fed things humans can't digest (like grass), but in most of the developed world, the majority of animals are fed food humans can eat directly.

Re:it will fail (0)

Anonymous Coward | about 5 months ago | (#46286431)

When global warming fucks up the world's food supply, rednecks are going to have to get a clue and start eating vegetables and their delicious animal-free alternatives whenever they're available.

What, you think we'll still be feeding animals to slaughter with a growing global population and a fucked up climate?

Re:it will fail (1)

Chris Mattern (191822) | about 5 months ago | (#46286661)

Actually, in case of famine, meat's generally the first thing to go. Meat is expensive, vegetables are cheap.

How Egg-citing! (1)

Idou (572394) | about 5 months ago | (#46286135)

Sorry, there has to be a thread devoted to this . . .

-What kind of egg-head does it to take to create fake eggs, anyway?
-If this does not succeed, it will be fake egg on his face . . .
-Whenever I crack an egg, I will imagine I am hearing the sound "Li Ka-shing" for the rest of my life . . .
-He has got some huge juevos (but I bet they are fake. . .).
-The 3rd picture in the article looks like an eggman is eating another egg (a form of egg cannablism)

Add your own below!

Re:How Egg-citing! (2)

turgid (580780) | about 5 months ago | (#46286681)

Eggsasperating!

Whenever I crack an egg, I will imagine I am hearing the sound "Li Ka-shing" for the rest of my life . . .

That's the sound of his cash-register while he's Ka-shing in on his new enterprise...

Lecithin to Soy Lecithin (1)

PerlPunk (548551) | about 5 months ago | (#46286139)

Soy lecithin is a good example of how plant-based replacements for eggs can succeed.

I think this is a good option for poor people (0)

Anonymous Coward | about 5 months ago | (#46286187)

or for people in poor countries. But me, I will stick to the real thing.

Non-human animal... (0)

Anonymous Coward | about 5 months ago | (#46286215)

And that's how it's done...

You make up nonsensical phrase, then then say your going to make it obsolete.

Neat trick, wonder which non-woman man came up with it.

So what are these fake eggs actually made of? (1)

Somebody Is Using My (985418) | about 5 months ago | (#46286245)

Because it doesn't give any specifics in TFA, or int the article [vice.com] linked in TFA. Are they soy-based? Yeast? Cloned-meat that exists in a semi-alive state? Some sort of toxic mix of petrochemicals? I have no idea.

The fact that the articles seem to go out of their way not to bring this sort of thing to our attention seems a bit telling. Just telling me that "they're eggs, but better!" does not encourage me to eat them. If anything, given how frequently corporations use deceit and distraction, this absence of fact just makes me want to avoid them all the more.

Re:So what are these fake eggs actually made of? (1)

mhansen444 (1200253) | about 5 months ago | (#46286319)

From https://hamptoncreekfoods.com/justmayo/ [hamptoncreekfoods.com] :

INGREDIENTS: Non-GMO Expeller-Pressed Canola Oil, Filtered Water, Lemon Juice, White Vinegar, 2% or less of the following: Organic Sugar, Salt, Apple Cider Vinegar, Pea Protein, Spices, Garlic, Modified Food Starch, Beta-Carotene.

Relatively benign if you ask me. The key for the emulsification seems to be the pea protein.

I could give a f*** what VK and BG do (0)

Anonymous Coward | about 5 months ago | (#46286275)

Why do we have to hear this over and over - Bill Gates and Vinod Khosla did this .. isnt that impressive ? wtf - whatever happened to plurality.. this 'cult of the alpha investor' - I call BS. Who cares about their "Series B" line-dance.. investors as lemmings, andwe are all supposed to cheer and oohh and aaahh. F-that

Eggs are good for us (4, Insightful)

judoguy (534886) | about 5 months ago | (#46286339)

For those of us who eat dead animals, eggs are health food. I eat 5-6 eggs a day for breakfast. Sometimes more later when I'm feeling lazy. I lost 40lbs and my cholesterol panels went form heart-attack-soon to teen age athlete levels.

All this stupid "Don't eat eggs or fat" bullshit is literally killing us.

Yet Another Illusion (0)

Anonymous Coward | about 5 months ago | (#46286347)

This product is yet another addition to the trend of disguising plant-based foodstuffs to look like the genuine article.

Instead of marketing vegetable protein as vegetable protein, it is promoted as veggie "burgers" in an attempt to both satisfy the desire for a healthier diet while maintaining the illusion that one is still consuming the standard unhealthy fare. These egg substitutes follow the same tactic.

The world has to learn to abandon old traditions and standard cuisines. Plant food should be accepted for what it is, and not as merely ersatz meat or eggs. There should be no need to continue perpetrating illusions of our meaty and fatty past.

So close, yet so far... (2)

RivenAleem (1590553) | about 5 months ago | (#46286367)

Why can't he be called Li Ka-ching?

PETA!! (2)

Oligonicella (659917) | about 5 months ago | (#46286387)

People Eating Tasty Animals. - Sorry, had to.

Re:PETA!! (0)

Anonymous Coward | about 5 months ago | (#46286727)

Wow. You're just so cool.

Cellular 3D Printing could solve both (1)

korthof (717545) | about 5 months ago | (#46286543)

3D Print eggs. Less environmental impact, and no fake replacement. Cellularly identical to the real thing.

Fine Tuning Eggs? (1)

BoRegardless (721219) | about 5 months ago | (#46286549)

You mean like adding all sorts of bacteriocides, fungicides and other preservatives to make sure they last 52 weeks in warehouses & on the shelves?

Meanwhile, the rise in synthetic chemicals affecting fetuses and children in their early years starts showing more coorelations.

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